Pammy launches California Calling

California Tourism’s new campaign, California Calling, was launched today by quintessential Californian babe Pamela Anderson. The campaign is searching for a member of the UK public to star alongside celebrities including Governor Arnold Schwarzenegger, Rob Lowe and David Beckham in the advert currently being screened in on UK television.

California Calling, invites members of the public to audition for this role of a lifetime by uploading YouTube videos to www.californiacalling.co.uk. Entrants should explain, as creatively as possible, why they should appear in the California ad. The public will cast votes for their favourite entries, and a winner will be selected in March 2010 from among the leading finalists. The winner will then be whisked off to California with Virgin Holidays and treated like a star whist filming the segment, which will debut on British television next April. Entrants must be aged 15 years or over.

A California Calling Pop Up Film Studio will be touring shopping centres around the country until Sunday 20th December to help people film their entry. Visitors to the Studio will have access to their choice of scenic California green screen backgrounds and Californian props to film their audition. There will also be California giveaways and money off holidays to California with Virgin Holidays.

(PIC EXCLUSIVE: Matt Sprake/NEWSPICS)

Wogan honoured as he signs off air

Sir Terry Wogan has told Jonathan Ross that he realises it’s time to leave his long standing role as presenter of the BBC Radio 2 breakfast show.

Speaking on Friday Night With Jonathan Ross, Sir Terry said: "My heart says stay, my head says go. There's never a good time to go but there's a right time to go."

Admitting that he’s dreading his last show on 18 December, he added: "It'll be emotional, a wrench, my whole life is going to change but it's about time."

(PIC: Michael Webberley/NEWSPICS)