Thousands of tattoo artists, piercing experts, fashion designers and body art fans from around the globe have descended on the capital for an annual convention.The fifth outing of the London International Tattoo Convention is considered one of the main events in the European tattoo circuit. Fans queued round the block for over an hour to gain entry to the convention's new location at the Victorian Tobacco Dock in London's East End. And once the doors opened on Friday morning, it was down to serious business.
Hot on the heels of the 25th anniversary of London Fashion Week this is being hailed by the organisers as the next big cultural event of the season.
The 2009 convention bills itself as a celebration of an "alternative lifestyle". But nowadays more people seem to have a tattoo than not - ask around your office or friends, you would be surprised.
However, it still a bit of a leap from that drunken and well-hidden tattoo acquired as student to a wrist-to-shoulder job - the "sleeve".
(PIC: Zed Jameson/NEWSPICS)
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